Marketing Analyst

US-OH-Mayfield Heights
Job ID
2017-3474
# Positions
1
Category
Marketing

Overview

Must be able to own, execute and present advanced statistical analysis as well as traditional sales and marketing analysis.  Responsible for the analysis of marketing campaigns, promotion tactics and channel effectiveness, as well as support analysis of market and customer behavior and attitudes. 

Responsibilities

•  Conduct complete statistical analysis, from data cleansing to summary of major insights and impact to the business
•  Identifies trends and developments in competitive environments and presents findings to key stakeholders
•  Analyze effectiveness of marketing and sales campaigns based on objectives and tracking metrics including site traffic, category sales, gross profit, average ticket and gross margin
•  Work with Marketing and Product on how to improve the design of campaigns and choice of tactics
•  Analyze key customer data sets to extract insights on segments and other trends
•  Contribute to the design of marketing channel and promotion type impact experiments that will contribute to optimized marketing mix
•  Prepare and analyze strategic marketing dashboard
•  Assist in preparation of internal and external presentations
•  Perform other duties as assigned by manager

Qualifications

•  Bachelor’s Degree in Business, Marketing, Economics, Finance, Applied Statistics
•  3-5 years of relevant business experience
•  Disciplined approach to handling and analyzing data
•  Excellent verbal and written communication skills
•  Capacity to connect quantitative insights with qualitative observations
•  Self-driven mentality with the ability to work autonomously
•  Proficient in MS Office, especially Excel and Access
•  Knowledge of relational database structure preferred

 

Equal Opportunity Employer – M/F/Disabled/Vet

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